Target, tim DC Comics untuk koleksi ‘Super Hero Girls’
Target telah bekerja sama dengan DC Comics untuk meluncurkan koleksi merchandise berdasarkan beberapa karakter wanita yang paling berkostum DC, dan baris baru ini mendapatkan acungan jempol dari penggemar buku komik dan orang tua.
Koleksi “DC Super Hero Girls” mencakup tokoh-tokoh aksi pahlawan wanita dan penjahat wanita yang terkenal, termasuk Wonder Woman, Supergirl, Poison Ivy, dan lainnya. Barang dagangan ini akan tersedia secara eksklusif di Target mulai bulan Maret, menurut rilis di situs web DC Comics.
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Pers tampak merasa Target sesuai target dengan barisan wanita yang kuat, dengan satu pos blog bahkan menyebut garis “pengubah permainan utama.” Yang lain berterima kasih kepada Target karena memberi gadis alternatif untuk Barbie. (Bahkan jika dia datang dengan tipe tubuh melengkung, tinggi dan mungil sekarang.)
Tentu saja, Target senang dengan reaksi yang didapatkan.
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“Kami menjaga telinga kami ke tanah dan mendengarkan umpan balik dari tamu kami,” Lee Henderson, juru bicara Target, mengatakan kepada HARI INI. “Ada banyak kegembiraan di sekitar peluncuran baru ini, dan kami tidak sabar untuk berbagi kekuatan karakter pahlawan super wanita yang ikonik ini dengan penggemar. Kami tahu kisah mereka tentang aksi epik dan kekuatan gadis pasti akan beresonansi. ”
Koleksinya, terinspirasi oleh serial Web DC DC Super Hero Girls dan dibuat dalam kemitraan dengan Mattel, juga termasuk pakaian.
“Target membanggakan diri dengan menjaga denyut nadi pada budaya pop, dan kami memiliki warisan untuk mendapatkan balik waralaba terpanas untuk membawa barang dagangan eksklusif para tamu kami,” kata Scott Nygaard, wakil presiden senior merchandising di Target, mengatakan dalam sebuah pernyataan di situs web perusahaan.
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Target has collaborated with DC Comics to launch a merchandise collection based on some of the most iconic female characters from DC, and this new line has received praise from comic book fans and parents. The “DC Super Hero Girls” collection includes famous female heroes and villains, including Wonder Woman, Supergirl, Poison Ivy, and others. These products will be exclusively available at Target starting in March, according to a release on the DC Comics website. Target has launched an action figure collection inspired by female superheroes and villains. The press seems to feel that Target is hitting the mark with its strong female lineup, with one blog post even calling the line a “major game-changer.” Others thank Target for providing an alternative to Barbie for girls. (Even if she comes with a curvy, tall, and petite body type now.)
Kudos to @Target @TargetStyle for empowering young women with @DCComics Super Hero Girls! https://t.co/n0Fy7tbtdM pic.twitter.com/gH8ZW1CwFh – Nubia Mejia (@NubiasNonsense) February 22, 2016
So many superhero awesomeness! Did someone finally get the girl to enjoy this too? https://t.co/9ekp3nJdmw – Lysa Myers (@LysaMyers) February 22, 2016
Of course, Target is happy with the reaction it has received. RELATED: Hijarbie Barbie creator designs fashionable doll hijabs, abayas: I saw a gap “We keep our ears to the ground and listen to feedback from our guests,” Lee Henderson, a Target spokesperson, told TODAY. “Theres a lot of excitement around this new launch, and we cant wait to share the power of these iconic female superhero characters with fans. We know their stories of epic action and girl power will definitely resonate.” The collection also features clothing for girls. Targets collection, inspired by the DC Super Hero Girls web series and created in partnership with Mattel, also includes clothing. “Target prides itself on staying on top of pop culture, and we have a heritage of bringing back the hottest franchises to bring our guests exclusive merchandise,” said Scott Nygaard, senior vice president of merchand